Alliance empowers family-run brokerage to accelerate its growth while continuing its legacy of care and advocacy
CLEARWATER, Fla. – December 10, 2025 – AmeriLife Group, LLC (“AmeriLife”), a national leader in life and health insurance distribution, wealth management, and retirement solutions, today announced a new strategic partnership between its affiliate, Pinnacle Financial Services (“Pinnacle”), and Tyler Insurance Group (“Tyler Insurance”), a family-led Medicare and health brokerage. Per the agreement, terms of the deal were not disclosed.
Founded in 2014 and headquartered in Las Vegas, Tyler Insurance has built a reputation for excellence in delivering personalized health coverage solutions, specializing in face-to-face Medicare Advantage and Supplement sales, ACA plans, and group health offerings. Operating in all 50 states, the firm combines national reach with a local touch, ensuring clients receive guidance tailored to their unique needs. Beyond its core business, Tyler Insurance has been recognized for its unwavering commitment to continuity of care, championing community health advocacy as a cornerstone of its mission. This dedication extends to a deep-rooted culture of philanthropy and volunteerism, with initiatives focused on supporting low-income communities and improving access to essential health resources. As a family-led organization, Tyler Insurance continues to uphold values of trust, service, and innovation—empowering agents and clients alike to thrive in an ever-changing healthcare landscape.
“We’ve always believed in building something that lasts—not just for our clients, but for the generations of family brokers who’ve helped us grow,” said Lee and Laura Tyler, Owners of Tyler Insurance. “This partnership with Pinnacle and AmeriLife is a natural next step. It allows us to scale our mission, deepen our community impact, and continue supporting agents who share our values.”
“Our success is shared. Tyler Insurance wouldn’t be where it is today without its incredible national team and trusted partners across Nevada, Connecticut, Kentucky, and Colorado,” added Jeremy Boz, partner and senior vice president of Tyler Insurance. “With this partnership, we’re thrilled to grow alongside the leadership at Pinnacle and AmeriLife to keep pushing innovation forward.”
This partnership will enable Tyler Insurance to accelerate its growth, particularly in the ancillary health insurance market, and expand its reach across the Midwest and Southeast United States. With considerable operational alignment already in place with Pinnacle, the integration will be seamless, allowing Tyler’s agents to benefit from Pinnacle’s and AmeriLife’s robust infrastructure, training, and support.
“Tyler Insurance has been a true partner to Pinnacle for years,” said Kevin Shields, President and CEO of Pinnacle Financial Services. “Their values align perfectly with ours, and their younger generation of licensed agents brings fresh energy and innovation. We’re excited to grow together and expand our shared vision for the industry, agents, and clients nationwide.”
“AmeriLife is thrilled to welcome Tyler Insurance into our family,” added Scotty Elliott, Chief Distribution Officer of Health for AmeriLife. “Their commitment to community, continuity of care, and agent-first culture makes them an ideal partner. Together, we’ll unlock new opportunities for agents and clients alike.”
