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AmeriLife® Partners With Senior Resource Group

Dec 11, 2020

By Bernadette McCarthy

Acquisitions of Senior Family Services and Right Choice also part of the deal​.

AmeriLife Group, LLC (“AmeriLife”), the national leader in marketing and distributing life, health and retirement solutions, announced today it has purchased ownership and partnered with the rapidly growing Senior Resource Group (SRG), an independent field marketing organization based in Philadelphia.

SRG represents the next generation of insurance agencies with a focus on technology, cultural diversity, and best-in-class sales training and virtual tools.

As a part of the transaction, AmeriLife also welcomes to its family of companies Senior Family Services (SFS), a Philadelphia-based independent insurance agency specializing in products for older Americans, and Right Choice (RC), an Atlantic City, N.J.-based bilingual field marketing brokerage firm. Senior Family Services owners Anthony Souders, Nicholas Germak, and Elena Burenko will become members of SRG, along with Licy Bonilla and Eglis Craffey, owners of Right choice. The merging of these entities will leverage operational collaboration across these groups.

“We are excited to welcome Senior Resource Group, as well as Senior Family Services and Right Choice teams, to the AmeriLife family,” said Scott R. Perry, AmeriLife Chairman and CEO. “The synergies among these three groups will expand our multi-cultural distribution, as well as our reach into the northeast, particularly with regional insurance carriers. SRG was already a top-performing Medicare sales agency in the Philadelphia metro area; merging these groups together with AmeriLife creates unlimited potential.”

Terms of the transactions were not disclosed.

“AmeriLife is known for its strategic partnerships that benefit all parties involved by expanding distribution capabilities and growing the marketplace,” said Joshua Rhodes, Senior Resource Group co-founder.

“AmeriLife’s holistic approach to product delivery meshes seamlessly with our business model,” said Shane Souders, Senior Resource Group co-founder. “This partnership gives us access to the tools and training that will allow us to expand our multi-cultural distribution platform and reach more clients.”

The merger of SRG, SFS and RC represents more than 50 years of combined insurance industry experience. Aligned with AmeriLife’s resources and industry expertise, the “new SRG” is positioned to be a market leader for years to come as a part of AmeriLife’s Life & Health Brokerage Distribution division.

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