Acquisition reinforces B2B and direct-to-consumer position to AmeriLife’s powerful wealth distribution platform
HARTFORD, Conn. and CLEARWATER, Fla. – July 14, 2025 – Saybrus Partners, a life insurance and annuity distribution company and affiliate of AmeriLife, today announced a strategic partnership with SterlingBridge Insurance Agency, further expanding its national reach and capabilities in the insurance distribution landscape. Per the agreement, terms of the deal were not disclosed.
Through this new partnership, SterlingBridge brings industry-leading capabilities in back-office operations as well as institutional and independent distribution, which will complement Saybrus Partners’ nationally focused wholesaling and sales support model.
Additionally, this relationship presents both SterlingBridge and Saybrus Partners with new strategic growth opportunities.
“We are thrilled to welcome SterlingBridge Insurance Agency to the Saybrus Partners family,” said Ed Cassidy, managing principal of Saybrus Partners. “This partnership aligns with our commitment to institutional and independent insurance distribution and underscores our dedication to growth and excellence.”
The partnership between Saybrus and SterlingBridge is a strategic move that not only expands Saybrus’s footprint but also contributes to the continued growth and diversification of AmeriLife Wealth Group. As AmeriLife continues to expand its presence in the financial services landscape, partnerships like this one play a crucial role in driving success and delivering value to clients.
“The opportunity to collaborate with Saybrus Partners and AmeriLife represents a significant step forward for SterlingBridge Insurance Agency,” said Brian Carroll, CEO and owner of SterlingBridge Insurance Agency. “We are excited about the growth potential and the strategic opportunities this partnership will bring.”
“AmeriLife’s affiliate partner program is a testament to our commitment to investing in a wide array of life insurance companies and institutions,” added Mike Vietri, Chief Distribution Officer of AmeriLife Wealth Group. “Our Wealth Distribution channel harnesses the power and diversity of our network to support companies of various models and business continuity goals, ensuring that we can help drive growth and success across the entire life insurance industry.”
