Health

Browse all health updates from AmeriLife.

Start Medicare Advantage Conversations with Healthcare Needs, Not Extras

By Matthew Graham A Medicare Advantage enrollment conversation often starts with the topic of benefits. Questions about OTC allowances, transportation assistance, meal programs, dental coverage, and other supplemental offerings are common since beneficiaries see those benefits in advertisements, hear about them from friends, and encounter them throughout enrollment season. But healthcare decisions rarely stop at …

September 2026Read more →

HEALTH

The Growth Is Real and Here’s How to Capture It

By Matthew Graham The latest Online Enrollment Center (OEC) data tells two stories at once, and licensed insurance agents who focus on only one may miss the larger opportunity. The first story is the rise in direct enrollment and what it means for the licensed insurance agent channel. That deserves attention. But the second story …

September 2026Read more →

HEALTH

The Numbers Don’t Lie: Medicare.gov Is Changing the AEP Playing Field

By Matthew Graham For years, the Annual Enrollment Period (AEP) was a licensed insurance agent’s season. October 15 arrived, the phones lit up, and the advisers who had spent the summer preparing walked into the most productive 53 days of the year. That dynamic is not disappearing. But it is changing, and licensed insurance agents …

September 2026Read more →

HEALTH

The AI Advantage in Lead Generation

By William DeCourcy The insurance industry has long prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of …

September 2026Read more →

HEALTH

The AEP 2027 Playbook Starts Now: What Licensed Insurance Agents Must Do Before October 1

By Matthew Graham On April 2, 2026, the Centers for Medicare & Medicaid Services (CMS) issued the Contract Year 2027 Medicare Advantage and Part D Final Rule, rolling back several of the most restrictive operational requirements of the past few years. The new marketing and communications policies take effect on October 1, 2026, which gives …

August 2026Read more →