Robert Bache
Founder and Chief of Sales at Senior Healthcare Direct, an AmeriLife company.
Robert (aka "Medicare Bob") is the Founder and Chief of Sales for Senior Healthcare Direct, where he manages a team of agents who work with more than 30 companies and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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