Randy Pierson
Chief Sales Officer at Gordon Marketing, an AmeriLife company.
Randy is the Chief Sales Officer at Gordon Marketing, where he previously served as Executive Vice President of Sales & Distribution. He is a 30-year veteran of the insurance and financial services industry and joined Gordon in 2009 as the Vice President of Life & Annuity Sales, working with agents and advisors to grow their life and annuity insurance sales.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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