Lucas Vandenberg
CEO at PSM Brokerage, an AmeriLife company.
Lucas is CEO of Precision Senior Marketing LLC, one of the major distributors of Medicare products, life insurance, and annuities for some of the nation's most recognized companies. He has held this position since 2005, leading their team of tenured senior marketers and deploying their suite of proprietary technology platforms and developing personalized marketing approaches for their agents.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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