John Poston
Team Lead and Senior Marketer at Southwest Annuity Marketing, an AmeriLife company.
John is the Team Lead and Senior Account Manager at Southwest Annuity Marketing, where he focuses on servicing hundreds of agents and training his team of marketers. Before joining Southwest Annuity Marketing in 2020, he served in a number of positions in finance and insurance, including as an Executive Recruiter.
Recent Articles
The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …
The AI Advantage in Lead Generation
September 2026
For years, the insurance industry has prioritized low upfront cost per lead (CPL) as the primary measure of marketing success. The assumption was simple: cheaper leads mean more leads, and more leads mean more sales. But this quantity-over-quality mindset obscures a far more damaging reality playing out in the books of business of licensed insurance …
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