Federico Guardia
President at PSM Brokerage, an AmeriLife company.
Federico is the President of PSM Brokerage, a national Medicare, ACA, Life, and Annuity FMO based in Austin. He started at PSM in 2008 and became the Vice President of Sales in 2019, going on to lead the company as President from 2022. He has personally helped agents and agencies of every size grow, from one-person shops doing their first AEP, to call centers writing thousands of apps a year, to multi-state agencies looking for a real partner instead of a logo on a contract.
Recent Articles
Rebuild Your AEP Playbook for the New MA Market
October 2026
By Federico Guardia Medicare Advantage enrollment is still growing, but not evenly. More than 35 million people carry an MA card, a 3% year-over-year increase. Special Needs Plans (SNPs) drove 85% of net MA enrollment growth, while general-enrollment individual plans grew by just 224,000 members, their slowest pace since 2007. Who’s winning as UnitedHealthcare and …
The Two-Lane AEP Strategy: Why Top Organizations Are Building Multiple Enrollment Lanes
September 2026
By Federico Guardia Not every Medicare beneficiary enters the Annual Enrollment Period (AEP) with the same motivation. Some are evaluating coverage because their current plan changed, shrank its network, reduced benefits, or is leaving the market entirely. Others are exploring options they may not know they qualify for, including plans built specifically around their health …
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