Experienced marketing executive will lead AmeriLife’s enterprise-wide performance marketing and lead generation efforts to reset the industry standard for quality, creativity and compliance.
CLEARWATER, Fla. – December 13, 2023 – AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has named William “Bill” DeCourcy to the newly created role of Chief Lead Generation Officer. Previously AmeriLife’s senior vice president of AmeriLife’s Growth Marketing & Customer Acquisition team, DeCourcy is charged with nurturing and growing AmeriLife’s suite of lead acquisition and performance platforms while ensuring a rigorous approach to generating, securing and managing leads without compromising quality.
‘While we remain relentlessly focused on consistency and volume in support of our affiliates and their agents, it’s also critical that our leads platforms and services adhere to the ever-changing and highly regulated compliance landscape,” said DeCourcy. “I’m excited for this new opportunity and grateful for AmeriLife’s continued focus and investment on what is – without question – the lifeblood of our insurance agents.”
Over the course of his career at AmeriLife, DeCourcy has helped pioneer many impactful lead generation efforts, such as helping to establish its direct-to-consumer martech space; creating AmeriLife’s first, real-time lead generation and distribution platform, LeadStar; and representing AmeriLife as president of the Insurance Marketing Coalition. Prior to AmeriLife, DeCourcy worked in progressively senior performance marketing and business insights roles with Marriott Vacations Worldwide, Consumers Energy and Electronic Arts (EA). He holds an MBA from the McCombs School of Business at The University of Texas at Austin.
“Over the past year, AmeriLife has made significant strides in the lead acquisition and performance space,” said Ovi Vitas, Chief Marketing Officer for AmeriLife. “The company has introduced new platforms – such as LeadStar and yourDigitalLab – providing agents, marketers, and principals with diverse, high-quality leads, from mail and digital to self-generated and inbound, and more. We look forward to continuing to enhance and expand these always-on platforms to better serve our business under Bill’s leadership.”
