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Pinnacle Financial Services Partners with Health One to Expand Market & Agent Opportunities

Aug 16, 2022

By AmeriLife Communications

AmeriLife affiliate adds leading multicultural health insurance agency with deep access to the under-65 U.S. Hispanic market


CLEARWATER, Fla. and WARMINSTER, Penn. – August 17, 2022 Pinnacle Financial Services, one of the largest, full-service health, life, annuities and long-term care national marketing organizations and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has acquired Health One Corporation (“Health One”). A Miami-based insurance marketing organization, Health One specializes in the distribution of Medicare Advantage, Medicare Supplement and Affordable Care Act (ACA) health insurance products for beneficiaries in the under-65 U.S. Hispanic market. Per the agreement, terms of the deal were not disclosed.

“Our world is changing every day,” said Pinnacle Financial Services CEO Kevin Shields. “A single message does not work anymore. Therefore, we pride ourselves on recognizing and developing partnerships with brands like Health One.”

Founded in 2016 by Susan Carrasco, Health One has carved out a significant place in the Medicare and ACA health insurance arena as one of the few true multicultural and multilingual insurance marketing organizations in the United States. Health One supports over 400 licensed agents in more than 30 states, who offer their services in Portuguese, Creole and French in addition to English and Spanish. With the increased capital, resources and support from Pinnacle, Health One will be well positioned to accelerate its growth, expand its agent base and serve more clients nationwide.

“At Health One, we work to recognize and embrace the many diverse markets in both the ACA and Medicare arena,” said Health One Founder and CEO Susan Carrasco. “By recognizing our partners’ different cultures, communities and unique needs, we connect authentically while creating an experience that is inclusive to all. As a leading provider of agent training and support, we then help our distribution use those skills – and tailor the right products – to meet our client’s needs.”

“The fast-growing U.S. Hispanic market has been a strategic priority for our distribution efforts for many years, and today’s announcement with Pinnacle is another example of our combined commitment to meet the needs of an increasingly diverse pre-retiree and retiree population,” added AmeriLife Chief Distribution Officer Mike Vietri. “I’m thrilled to welcome Susan and the Health One team into the AmeriLife family of companies under Kevin’s leadership, and we look forward to helping them achieve continued scale, growth and success together.”

Health One will continue to operate as a stand-alone organization, headquartered in Miami and led by Carrasco, who will report to Pinnacle Financial Services’ Chief Operating Officer, Angela Palo.

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