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It’s Time to Take the Lead: AmeriLife Introduces LeadStar Marketplace

Oct 13, 2022

By AmeriLife Communications

Best-in-class, comprehensive leads marketplace delivers a powerfully simple and fully compliant, cutting-edge platform for the modern life and health agent


CLEARWATER, Fla. – October 13, 2022 Today, AmeriLife Group, LLC (“AmeriLife”), in partnership with leading performance marketing and customer acquisition company Fluent, Inc. (“Fluent”) and insurtech leader Leadrilla, Inc. (“Leadrilla”), introduced LeadStarSM Marketplace, a proprietary, private leads platform created with and exclusively for its affiliated agents. With more lead options than any existing platform, and an intuitive, mobile-optimized design and feature set, agents can expect to go from qualified customer inquiries to closing on the same day.

LeadStar Marketplace delivers exclusive, real-time leads as well as inbound and warm-transfer calls – directly to field agents – at the industry’s best prices. With the ability to customize lead volume and types against individual agents’ needs, LeadStar Marketplace empowers agents with unmatched flexibility, reliability and performance to accelerate their sales and grow their businesses.

“When AmeriLife and its partners set out to build LeadStar Marketplace, we did so with one goal in mind: creating more opportunities for our agents,” said Scott R. Perry, chairman and CEO of AmeriLife. “Today’s announcement is about so much more than introducing a best-in-class leads platform – it’s about delivering more qualified prospects, a requirement for any agent in today’s highly competitive landscape. LeadStar Marketplace is that comprehensive, compliant and easy-to-use solution, and we’re excited to bring it to the market.”

With LeadStar Marketplace, agents will benefit from:

  • Sign-up to sales on the same day: With an intuitive, front-end design and mobile-optimized experience to take business anywhere, agents can expect to go from sign-up to selling within the same day, guaranteed. LeadStar Marketplace also has agents covered, providing technical support and sales tips with a dedicated support team and a rich library of on-demand training.

  • Worry-free compliance: All lead sources in the LeadStar Marketplace are CMS, TCPA and consumer-protection compliance verified before they’re delivered to agents. As the system dynamically updates with regulatory changes, agents can be sure their leads will remain compliant. Combined with seamless and fully CMS-compliant inbound call recording and storage capabilities – at no additional cost – agents can focus on what they do best: serve their customers.

  • Leads on agents’ schedules: LeadStar Marketplace is more than leads on demand – it’s leads when agents demand them. With flexible campaign management, agents can easily select dates, times and lead types to be delivered on their schedules, with the ability to pause and resume campaigns at the click of a button. And because LeadStar Marketplace provides exclusive, real-time data leads, agents won’t miss a beat as they connect with actively shopping customers.

“Fluent leverages its best-in-class digital and call solutions to verify intent and match consumers with the health and life insurance products they’re in the market for today,” said Don Patrick, CEO of Fluent. “Through this partnership, we’ve created a marketplace that can easily elevate and streamline the sales process for agents and consumers alike, driving a quality solution for all.”

“Leadrilla’s proprietary customer acquisition, routing and management software allows brands with distributed sales teams to gain full control and transparency into their sales performance,” said Koby Hastings, founder and CEO of Leadrilla. “The launch of LeadStar Marketplace is a game-changer for the industry, positions AmeriLife as a leader in insurance technology, and provides their agents with the tools they need to succeed.”

“The demand for Medicare and life insurance solutions are growing rapidly, as are the questions many customers have about what coverage is right for them,” added William DeCourcy, senior vice president of Growth Marketing and Customer Acquisition for AmeriLife and product lead for LeadStar Marketplace. “LeadStar Marketplace was designed to seamlessly connect customers to our agents, quickly get their questions answered, and deliver the best coverage in near real-time to help them live longer, healthier lives.”

For more information on LeadStar Marketplace and to request access, visit

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