Industry veteran and respected licensed health insurance producer joins one of the nation’s largest FMOs to scale an advisor-first Medicare service model for wealth management firms and their clients
NEW YORK and CLEARWATER, Fla. – January 20, 2026 – AmeriLife Group, LLC (“AmeriLife”), a national leader in life and health insurance distribution, wealth management, and retirement solutions, and its affiliate and leading insurance marketing organization Senior Market Advisors, today announced that it has entered into a strategic partnership with Brian Krantz, founder and president of Plan Medicare, a nationally recognized licensed health insurance producer, to expand advisor-focused Medicare planning and education nationwide. Per the agreement, terms of the deal were not disclosed.
“For more than 15 years, I have built deep relationships with hundreds of financial advisors by helping their clients make informed, confident decisions about Medicare,” said Krantz. “Financial advisors aren’t looking to become Medicare experts. They want a trusted resource that helps them deliver white-glove service at a critical retirement moment. AmeriLife gives us the scale, technology, and infrastructure to support more firms and more retirees—faster and with even greater precision. What started as educational seminars has grown into long-term partnerships because financial advisors trust us to handle Medicare end-to-end for their clients.”
Located in the heart of New York City, Krantz serves clients in all 50 states, represents more than 35 insurance carriers, and has personally advised over 30,000 Medicare beneficiaries. Through a boutique, concierge-style service model rooted in education, relationship management, and high-touch execution, he brings a uniquely scalable, advisor-aligned Medicare engine to AmeriLife’s national platform.
Krantz built his national footprint by partnering directly with financial advisors and wealth management firms, supported by a firm foundation of educational Medicare seminars for their offices and client communities. His team helps clients evaluate enrollment timing, Part B strategy, Medigap vs. Medicare Advantage considerations, Part D selection, and IRMAA impacts, all in coordination with retirement planning decisions. In practice, the model functions as an extension of the wealth management/advisory office—providing Medicare guidance and a clear summary back to the financial advisor—so firms can reduce internal operational noise, protect client relationships, and improve retiree outcomes.
“This partnership with Brian and his team is not about adding resources—it’s about adding a premier operator with national reach and a proven advisor-channel engine,” said Joshua Borders, CEO of Senior Market Advisors, an affiliate of AmeriLife, which will support and partner closely with Krantz and the Plan Medicare team. “Brian has a reputation for operational excellence, clean and compliant execution, and a white-glove service model that financial advisors trust. He shows what ‘high touch at scale’ looks like in Medicare.”
“Brian and his team represent the type of leadership that moves AmeriLife’s Health Distribution platform forward,” added Scotty Elliott, Chief Distribution Officer of Health for AmeriLife. “He’s earned the confidence of financial advisors and their clients across the country by combining deep expertise with a relationship-driven service model. Welcoming Brian into the AmeriLife family enhances our ability to serve more retirees, support more practices, and expand in some of the nation’s most competitive Medicare markets.”
