Longtime partner Jay Scheiner takes the helm of leading life insurance brokerage as it
re-introduces itself to the market under the name ASG, An AmeriLife Company
NEW YORK and CLEARWATER, Fla. – December 8, 2022 – Agent Support Group (ASG), one of the oldest and most established life insurance brokerages in the U.S. and an affiliate of AmeriLife Group, LLC (“AmeriLife”), today announced the elevation of Jay Scheiner to CEO of the firm and principal with AmeriLife.
Scheiner succeeds Sam Kaufman, who recently announced his retirement after leading Agent Support Group through 50 years of growth and innovation. Scheiner will take over day-to day operations while focusing on its core business of providing advanced case design and underwriting support for life insurance, long-term care and annuities.
“Our core mission at ASG is to provide concierge-level service to life insurance agents, financial advisors, and professionals in other insurance disciplines, helping them develop and expand the life insurance area of their practice,” said Scheiner. “I look forward to continuing ASG’s strong legacy and accelerating our growth as an integral part of the AmeriLife team.”
In a related decision, ASG Partner Gary Bleetstein also announced his retirement after 16 years with the firm and more than 45 years of success in key roles in the insurance industry. With Bleetstein’s retirement, ASG’s Mark Milbrod will assume the role of vice president and continue to assist ASG in providing unrivaled service to its client partners.
Scheiner takes the reigns of ASG at a pivotal moment for both the business and its brand, as it re-introduces itself to the insurance market under the name ASG, An AmeriLife Company. The firm’s new name and logo reflect its legacy as one of the longest-serving life brokerages in the New York metropolitan area and its deep, long-held connection with AmeriLife, while also repositioning it as a forward-looking firm that supports the modern financial advisor.
“Jay and Mark are the right leaders for the moment, and we look forward to working closely with them as they usher ASG into a new and exciting era,” added Mike Vietri, AmeriLife’s Chief Distribution Officer. “We’re also incredibly grateful for the leadership and contributions of both Sam and Gary over the many years, and wish them well in retirement.”
