Leading final expense shop in the Southeast brings its unique “agent-for-life” approach to AmeriLife’s family of companies
CLEARWATER, Fla. – November 1, 2022 – AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, announced today that it has partnered with Southern Life Insurance Group. Southern Life Insurance Group, under the leadership of founders and owners Crystal and Nicholas Poe, is an independent marketing organization (IMO) with a legacy of training service-oriented agents and advisors to deliver on the holistic health and financial needs of their clients. Per the agreement, terms of the deal were not disclosed.
“Today represents a watershed moment in the history of Southern Life Insurance Group,” said Crystal and Nicholas Poe in a joint statement. “We believe that in order to reach your potential, you should surround yourself with great, trustworthy leaders who hold you accountable and push you to new heights. We’re proud to call many at AmeriLife our friends and mentors, and excited for the future that we’ll build – together – on behalf of our agents and clients.”
Headquartered in LaGrange, Ga., Southern Life Insurance Group offers competitive life insurance and final expense products as well as annuities, Medicare Advantage and Medicare Supplement solutions, and mortgage protection to beneficiaries across the Southeast as well as in Texas and Michigan. The company has built a strong reputation through its rigorous, four-week development program for new and experienced agents that emphasizes – in equal measures – mentorship, client relationship building, and in-depth product training. Now, with access to AmeriLife’s best-in-class technology, resources and distribution leadership, Southern Life Insurance Group is well positioned to accelerate its nationwide expansion efforts.
“I’m pleased to welcome Crystal, Nicholas and the Southern Life Insurance Group family to ours,” said Mike Vietri, AmeriLife’s Chief Distribution Officer. “Their mission, values and approach on training agents, with a holistic perspective on their clients’ needs, is perfectly aligned with AmeriLife’s vision for the future of distribution. Their potential is limitless, and we look forward to helping Southern Life Insurance Group succeed and grow.”