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AmeriLife® Acquires DFS Marketing

Mar 02, 2021

By Bernadette McCarthy

Partnership will enhance AmeriLife’s annuity distribution capabilities. 

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has acquired DFS Marketing, an FMO distributing annuity and life insurance through independent agents.

“DFS Marketing brings a lot of value to the table between their experienced management team and their strong presence in the annuity distribution space,” said Scott R. Perry, Chairman and CEO of AmeriLife. “We are thrilled to have such a promising company join the AmeriLife family.”

Based in Conroe, Texas, DFS Marketing was founded in 2011 with the goal of helping independent financial professionals and insurance agents grow their businesses. The company leverages a Sandler sales training platform to help agents improve their sales performance. The acquisition will expand AmeriLife’s geographic footprint in Texas.

“The past year has been tough for the industry, but we made strategic decisions and implemented video marketing, which enabled significant top-line growth,” said Julian Dougharty, President and CEO of DFS Marketing. “We’re proud to join AmeriLife and this partnership will enable us to offer even more products to the agents we serve.”

Founder Julian Dougharty, along with Jamie Eisenman, Chris Hudspeth, Harsha Yarlagadda, Eric Bruno, Mae Arroyo, and Cody Simmons will continue to lead the organization from the Texas headquarters. In addition to Dougharty’s role as President and CEO of DFS Marketing, he will also serve as Principal of the group under AmeriLife’s Annuities & Retirement Planning Brokerage Distribution division.

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