Partnership enables an expansive health distribution network and resources with specialized expertise in the Medicare and senior health insurance market
CLEARWATER, Fla. – December 18, 2025 – Pinnacle Financial Services, one of the nation’s leading full-service health, life, annuity, and long-term care national marketing organizations and an affiliate of AmeriLife Group, LLC (“AmeriLife”), today announced a strategic partnership with American Alliance Marketing Group, a Medicare brokerage group offering a comprehensive range of senior health insurance products. Per the agreement, terms of the deal were not disclosed.
This partnership brings together two industry leaders committed to empowering agents and agencies with innovative tools, resources, and support to drive growth and deliver exceptional client experiences. With its network of financial professionals, independent insurance agents, brokers, and private individuals, American Alliance will operate under the AmeriLife umbrella alongside Pinnacle Financial Services, expanding AmeriLife’s bespoke health distribution channel.
“By integrating AAMG into our operations, we’re not just expanding our footprint – we’re enhancing our ability to deliver tailored solutions that meet the evolving needs of our clients,” said Kevin Shields, President & CEO, Pinnacle Financial Services. “This partnership is a testament to our commitment to growth, innovation, and exceptional service in the health insurance distribution space. As we move forward together, we’re excited to leverage our combined strengths to drive success for our agents, clients, and the communities we serve.”
American Alliance co-founders Mike Williams and Bob Phillips added, “We’re excited to join Pinnacle and AmeriLife to leverage their extensive resources and scale. The AmeriLife distribution network stands out for its power and sophistication, offering a unique blend of autonomy and support that will enable us to achieve our ambitions for the future of American Alliance.”
As part of this partnership, American Alliance will continue to operate under its established brand while gaining access to Pinnacle’s best-in-class resources and support. This integration is expected to expand Pinnacle’s holistic offerings in the senior health insurance market. Furthermore, American Alliance’s strong presence in the south-central United States is anticipated to grow further with Pinnacle’s support, potentially leading to expansion into new regions.
“American Alliance is a perfect fit for the AmeriLife family of companies, bringing deep expertise in senior health insurance products to our growing health distribution network,” said Scotty Elliott, Chief Distribution Officer of Health at AmeriLife. “It’s partnership with Pinnacle underscores our commitment to building a robust network of companies that meet the diverse needs of agents and clients across the country, while driving growth in our holistic health distribution channel.”
AmeriLife’s strategic partnership model allows companies to focus on their passion for helping consumers with life and health insurance and financial services products, unencumbered by the administrative burdens that often accompany growth. With AmeriLife handling the operational heavy lifting, partner companies can scale their businesses efficiently, expand their market reach, and enhance their overall competitiveness in the industry.
