The AmeriLife Story

For nearly 50 years, AmeriLife has offered insurance and retirement solutions to provide customers with peace of mind and help them live longer, healthier lives.

We take great pride in what we have accomplished. However, we will never forget our very humble origins.

Creating solutions

As AmeriLife matured, our leaders recognized potential in the retirement market and in growing a brokerage network of independent agents across the country. This prompted AmeriLife to establish an annuity brokerage division in 1983, which expanded the company’s reach and consumer offerings.

In 1987, AmeriLife opened an insurance office in North Carolina – our first for agents outside the state of Florida. Growth continued during the 90s, with the agent count continuing to increase and offices opening in Virginia and Georgia.

Selling Medicare

As the ranks of senior Americans swelled, so did the demand for Medicare Supplement Insurance products, and the business continued to blossom on all fronts.

By 1993, AmeriLife had written over $100 million in new life and Medicare premiums. Ten years later, over $200 million new Medicare Supplement premiums had been written. Meanwhile, the company surpassed $2 billion in annuity sales.

By 2009, we opened insurance offices in Tennessee and South Carolina, bringing the number of states with AmeriLife agency locations to eight. Our company’s growing footprint helped generate more than $365 million in Medicare Supplement premiums in 2010.

Widening capabilities

Business strategies up to this point had proven highly successful, particularly with Medicare. But AmeriLife corporate leaders sought to diversify the company’s product lines to broaden its consumer offerings.

As part of the expansion of AmeriLife’s marketing and distribution capabilities, the company began acquiring life, health and annuity brokerages. AmeriLife also added a direct-to-consumer online insurance platform and a business-to-business (worksite) employee benefits provider serving corporations, associations and school districts.

Today, AmeriLife has 45 insurance agency locations in eight states from coast to coast, nine life and health brokerage affiliates, and six annuity brokerage affiliates.

Growing and evolving

In December of 2016, Scott R. Perry, the former chief business officer at CNO Financial Group – the parent company of Bankers Life, Colonial Penn and Washington National – joined AmeriLife as our chief executive officer.

Under his guidance, AmeriLife has boosted production and expanded the sales management and agent force in several key markets.

Our company is leading the way by introducing innovative products, adapting quickly to new technologies and continuing to assist our partner carriers, agents and consumers with their needs – always with a personal touch.

Looking ahead

AmeriLife remains deeply rooted in the senior market. However, in the spirit of serving others, we collaborate with dozens of top-rated insurance carriers to offer a broad array of products and services valuable to consumers throughout their lives.

Three forces continue to shape the company’s success:

• Relationships we have built with sales agents, partner carriers and marketing affiliates across the country
• Highly personalized service we provide to people seeking insurance and retirement planning solutions
• The depth of our product offerings, including a variety of product types and multiple top-rated insurance carriers

Building upon our founding principles, AmeriLife practices the core values of honesty, integrity, accountability, excellence and courage at all levels of the organization.

Since 1971, the commitment to excellence has been rooted in AmeriLife’s culture and on display by our company’s leaders, employees and agents.

The AmeriLife purpose is simple: we work hard to make people’s lives better.

The AmeriLife Story

For nearly 50 years, AmeriLife has offered insurance and retirement solutions to provide customers with peace of mind and help them live longer, healthier lives.

We take great pride in what we have accomplished. However, we will never forget our very humble origins.

Meeting a need

The story of AmeriLife begins in 1971, with a single office in the West Central Florida coastal town of Holiday, about 30 miles northwest of Tampa.

Our founder identified Americans in or near retirement as a large and underserved consumer base. He saw an opportunity to build a business providing important life and health insurance products to seniors.

AmeriLife agents sought to free clients from worry: the worry about their lives after their wage-earning years ended or the worry about what might happen to them or their loved ones in the event of a critical illness, accident or death.

This approach was so successful that by 1979, our company had expanded to seven insurance offices in Florida.

Creating solutions

As AmeriLife matured, our leaders recognized potential in the retirement market and in growing a brokerage network of independent agents across the country. This prompted AmeriLife to establish an annuity brokerage division in 1983, which expanded the company’s reach and consumer offerings.

In 1987, AmeriLife opened an insurance office in North Carolina – our first for agents outside the state of Florida. Growth continued during the 90s, with the agent count continuing to increase and offices opening in Virginia and Georgia.

Selling Medicare

As the ranks of senior Americans swelled, so did the demand for Medicare Supplement Insurance products, and the business continued to blossom on all fronts.

By 1993, AmeriLife had written over $100 million in new life and Medicare premiums. Ten years later, over $200 million new Medicare Supplement premiums had been written. Meanwhile, the company surpassed $2 billion in annuity sales.

By 2009, we opened insurance offices in Tennessee and South Carolina, bringing the number of states with AmeriLife agency locations to eight. Our company’s growing footprint helped generate more than $365 million in Medicare Supplement premiums in 2010.

Widening capabilities

Business strategies up to this point had proven highly successful, particularly with Medicare. But AmeriLife corporate leaders sought to diversify the company’s product lines to broaden its consumer offerings.

As part of the expansion of AmeriLife’s marketing and distribution capabilities, the company began acquiring life, health and annuity brokerages. AmeriLife also added a direct-to-consumer online insurance platform and a business-to-business (worksite) employee benefits provider serving corporations, associations and school districts.

Today, AmeriLife has 45 insurance agency locations in eight states from coast to coast, nine life and health brokerage affiliates, and six annuity brokerage affiliates.

Growing and evolving

In December of 2016, Scott R. Perry, the former chief business officer at CNO Financial Group – the parent company of Bankers Life, Colonial Penn and Washington National – joined AmeriLife as our chief executive officer.

Under his guidance, AmeriLife has boosted production and expanded the sales management and agent force in several key markets.

Our company is leading the way by introducing innovative products, adapting quickly to new technologies and continuing to assist our partner carriers, agents and consumers with their needs – always with a personal touch.

Looking ahead

AmeriLife remains deeply rooted in the senior market. However, in the spirit of serving others, we collaborate with dozens of top-rated insurance carriers to offer a broad array of products and services valuable to consumers throughout their lives.

Three forces continue to shape the company’s success:

• Relationships we have built with sales agents, partner carriers and marketing affiliates across the country
• Highly personalized service we provide to people seeking insurance and retirement planning solutions
• The depth of our product offerings, including a variety of product types and multiple top-rated insurance carriers

Building upon our founding principles, AmeriLife practices the core values of honesty, integrity, accountability, excellence and courage at all levels of the organization.

Since 1971, the commitment to excellence has been rooted in AmeriLife’s culture and on display by our company’s leaders, employees and agents.

The AmeriLife purpose is simple: we work hard to make people’s lives better.