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Direct-to-Consumer

Medicare Done Right

AmeriLife’s direct-to-consumer (DTC) division, anchored by Senior Healthcare Direct powered by YourMedicare, specializes in providing Medicare Advantage and Medicare Supplement insurance products directly to more than 100,000 Medicare-eligible customers nationwide.

Jim Palmer

President, DTC

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Founded in 2012, Senior Healthcare Direct is one of the fastest growing direct-to-consumer Medicare insurance brokerages in the industry. This customizable, call center model represents more than 30 insurance companies and serves thousands of clients across the U.S.


In 2020, AmeriLife merged Senior Healthcare Direct with its affiliate MACC Insurance Services, which provides agents with comprehensive training to support the Medicare/Medicaid dual-eligible population with navigating D-SNP Medicare Advantage Plans designed to assist lower-income customers.

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