AmeriLife and Senior Market Advisors aligned.

The Beginning of Better

At AmeriLife, we’re always keeping an eye out for innovative and inspiring partners to join the AmeriLife family. We recently acquired Senior Market Advisors (SMA), one of the fastest-growing FMOs in the insurance space.


SMA will benefit from access to AmeriLife’s sizable footprint including more than 200,000 agents, over 60 insurance agency offices, and more than 35 affiliate locations. Thanks to SMA’s innovation, AmeriLife partners will now have access to best-in-class Salesforce-enabled CRM systems, giving our associates the real-time data access necessary to better serve their clients.

Pairing AmeriLife’s scale and industry experience with SMA’s innovative approach better enables us to further progress in our effort to ensure Americans have access to insurance and retirement solutions that fit their needs.


An important theme in this partnership is giving back. Both AmeriLife and SMA are dedicated to prioritizing people over profit. For that reason, SMA will reinvest $10 million into its agency partners to help them grow their businesses. SMA has also committed to donating $10 million over the next five years to charity: water, bringing clean water to people in Uganda.

Moving forward together, AmeriLife and SMA will work toward their mission-driven goals and continue to make a difference in the lives of the partners and communities we serve.

Mission Statements

  • AmeriLife: To offer insurance and retirement solutions to provide peace of mind and help people live longer, healthier lives.
  • SMA: To be a collaborative team-player that leads our partners to success through innovative equipment, collaboration, and revolutionary technology. We play to win!
Find out more about how the two companies have come together. 

Learn more about Senior Market Advisors.

See how AmeriLife is helping its partners grow their businesses.

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