Mike Vietri, Chief Distribution and Marketing Officer for AmeriLife, recently wrote the article, “How To Serve ‘Late Boomers’ In ‘The Age Of The Consumer’ for Advisor News. Mike highlighted how the consumer expectations are advancing and we’re entering in “the age of the consumer.” The article explains that buyers have nearly infinite choices – not just in the products they buy, but in the way they buy them.  For agents and advisors, the importance of choosing the right partner and having the ability to offer a wide range of products and services with complete independence will be critical.

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