Patient holding open enrollment healthcare benefits forms with a medical doctor in the background. Healthcare remains an important topic around the world!More and more organizations are recognizing the value of worksite benefits by giving employees the option to buy insurance to supplement what is included in their standard benefits package.

If your organization has just contracted for worksite insurance or is considering it, here are helpful tips about how to maximize employee participation during the annual open enrollment period.

About voluntary benefits

Worksite or voluntary insurance is attractive to employers because it has the potential to boost employee morale and appeal to prospective hires. It is also budget-friendly – employees fund their worksite insurance through payroll deduction, so the organization only has to cover administrative expenses.

The following are types of voluntary coverage:

  • Group life insurance
  • Term life insurance
  • Long-term care insurance
  • Dental insurance
  • Vision insurance
  • Accidental death insurance
  • Cancer insurance
  • Critical illness insurance
  • Identity theft insurance

Once you announce voluntary coverage is being added to your benefits package, move swiftly to maximize employee participation.

Point out the positives

Randy Clarkson, president of AmeriLife Benefits, stresses the importance of educating employees about the convenience and value of voluntary coverage.

“We offer group pricing, easier access through group underwriting, which is often guaranteed issue, and premium payment made easier through payroll deduction,” he says.

Focus on financial wellness

Noting the peace of mind these new insurance options can offer, along with the long-term cost-saving potential, is also important.

Choosing identity theft coverage, for instance, may ease the worries of an employee concerned about this growing problem. For another employee, security may come in the form of disability or accidental death coverage, which could ensure his or her family will have income if he or she becomes seriously ill or injured; or passes away suddenly.

Keep it simple

Let’s face it: open enrollment can be a tedious exercise. Once a year, employees must sort through a lot of information and struggle with seemingly more choices than they can count.

Making it easier for employees to review all the options and enroll is key to boosting voluntary insurance sign-up rates.

Most benefit providers furnish their clients with educational materials that walk employees through this process. Depending on the size of your organization and the availability of the vendor, staff, facilitators and space, it may be useful to schedule orientation sessions acquainting employees with their benefit options. Offer a variety of orientation days and times to make it easier for employees to participate.

Prepare, prepare, prepare

In closing, you have made a wise decision to offer additional workplace insurance selections to augment what your organization offers in its standard benefits package. This is something your employees will appreciate and remember for years to come, because it shows you care about them.

By explaining the new (and existing) benefit options clearly, and streamlining and simplifying the enrollment process, you will improve the odds employees will participate.

AmeriLife offers many voluntary benefit options for organizations like yours. Visit our worksite portal to learn more

Patient holding open enrollment healthcare benefits forms with a medical doctor in the background. Healthcare remains an important topic around the world!More and more organizations are recognizing the value of worksite benefits by giving employees the option to buy insurance to supplement what is included in their standard benefits package.

If your organization has just contracted for worksite insurance or is considering it, here are helpful tips about how to maximize employee participation during the annual open enrollment period.

About voluntary benefits

Worksite or voluntary insurance is attractive to employers because it has the potential to boost employee morale and appeal to prospective hires. It is also budget-friendly – employees fund their worksite insurance through payroll deduction, so the organization only has to cover administrative expenses.

The following are types of voluntary coverage:

  • Group life insurance
  • Term life insurance
  • Long-term care insurance
  • Dental insurance
  • Vision insurance
  • Accidental death insurance
  • Cancer insurance
  • Critical illness insurance
  • Identity theft insurance

Once you announce voluntary coverage is being added to your benefits package, move swiftly to maximize employee participation.

Point out the positives

Randy Clarkson, president of AmeriLife Benefits, stresses the importance of educating employees about the convenience and value of voluntary coverage.

“We offer group pricing, easier access through group underwriting, which is often guaranteed issue, and premium payment made easier through payroll deduction,” he says.

Focus on financial wellness

Noting the peace of mind these new insurance options can offer, along with the long-term cost-saving potential, is also important.

Choosing identity theft coverage, for instance, may ease the worries of an employee concerned about this growing problem. For another employee, security may come in the form of disability or accidental death coverage, which could ensure his or her family will have income if he or she becomes seriously ill or injured; or passes away suddenly.

Keep it simple

Let’s face it: open enrollment can be a tedious exercise. Once a year, employees must sort through a lot of information and struggle with seemingly more choices than they can count.

Making it easier for employees to review all the options and enroll is key to boosting voluntary insurance sign-up rates.

Most benefit providers furnish their clients with educational materials that walk employees through this process. Depending on the size of your organization and the availability of the vendor, staff, facilitators and space, it may be useful to schedule orientation sessions acquainting employees with their benefit options. Offer a variety of orientation days and times to make it easier for employees to participate.

Prepare, prepare, prepare

In closing, you have made a wise decision to offer additional workplace insurance selections to augment what your organization offers in its standard benefits package. This is something your employees will appreciate and remember for years to come, because it shows you care about them.

By explaining the new (and existing) benefit options clearly, and streamlining and simplifying the enrollment process, you will improve the odds employees will participate.

AmeriLife offers many voluntary benefit options for organizations like yours. Visit our worksite portal to learn more

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