Addition of high-growth, independent distributor strengthens SMA’s position in the health space
CLEARWATER, Fla. and NASHVILLE, Tenn. – April 14, 2022 – Senior Market Advisors (SMA), one of the fastest growing field marketing organizations (FMO) in the insurance space and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Buffalo Health Advisors, one of the top health insurance distributors in Tennessee that specializes in Medicare Advantage, Medicare Supplement and PDP solutions, as well as health insurance for the under-65 market. The partnership brings more than 450 field agents in Buffalo’s network under the SMA banner, while also expanding SMA’s geographical footprint in the southeast United States. Per the agreement, terms of the deal were not disclosed.
“Buffalo Health Advisors is a dynamic and exciting force in our industry,” said Andy Watkins, vice president of sales and agency development, East region, for Senior Market Advisors. “Senior Market Advisors and AmeriLife are excited to start leveraging our multiple synergies to promote its overall growth and the betterment of our Medicare beneficiaries.”
“Simply, Buffalo Health Advisors has always been about bringing the very best marketing strategies, business services and fun to our agent partners,” added Joshua Borders, owner and vice president of sales for Buffalo Health Advisors. “We’re very excited to partner with SMA and AmeriLife to unlock amazing new tools, technologies and relationships for our partners and clients. We’ve only just begun!”
While Buffalo Health Advisors will continue to operate as a stand-alone organization in SMA’s downline, it will consolidate its office resources at SMA’s Nashville, Tennessee, headquarters. Likewise, Borders will continue to oversee Buffalo’s day-to-day operations, reporting to SMA’s Vice President of Corporate Operations Victoria Buckman.